kellogg mba Courses

Marketing Management (MKTG-430) 
This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.

Advertising Strategy (MKTG-454) 
$250 billion is spent on advertising in the United States. Much of it has no effect--not because of an absence of creativity, but because the problem is due to an absence of a compelling ad strategy to serve as a foundation for developing creative executions and media plans. This course provides a balanced analysis of advertising strategy and execution. The first half focuses on selecting an attractive target for advertising and developing an effective brand position. The remainder of the course examines the execution of the strategy.

Kellogg on Branding

Creating, building and rejuvenating your branding strategy

This fast-paced, highly interactive program comes from the architects of modern brand management. It combines cutting-edge academic thinking and proven techniques to inspire and enable you to create and manage a powerful brand. Guided by Kellogg faculty — the acknowledged thought leaders in branding —you’ll gain insight into their innovative approaches and learn how to apply them in practice through real-world cases, structured exercises and an extended simulation focused on some of today’s most perplexing branding challenges.

You’ll learn how to use marketing and branding to build a profitable and enduring business and gain new insights into the importance and value of a strongly differentiated brand. You’ll come away empowered with new knowledge and skills you can apply immediately to increase customer loyalty, competitive advantage and profitability.

More details here: Kellogg on Branding

Strategic Marketing Communications

Creating powerful integrated marketing plans

Success in today’s marketplace requires the ability to think strategically about marketing communications. Integrating the fundamentals of strategic marketing communications, such as insight and positioning, with new approaches, like digital and consumer engagement, this program will teach you how to design a solid foundation for a more powerful marketing communications strategy.

Led by senior Kellogg faculty, you’ll learn to ask the right questions – from strategic planning to the tactical execution of your marketing communications plan – and practice developing a creative brief and digital engagement strategy. By addressing a wide variety of channels including broadcast, social media engagement, event sponsorship and more, the program provides frameworks and examples that are applicable to both B2C and B2B marketing communications.

More details here: Strategic Marketing Communications

advertising and marketing communication strategy

In the world of digital advertising, platform selections, utilization of influencers and creative decisions often dominate the conversation. However, without a solid strategy tied to the business goals behind tactics such as these, even your best marketing efforts won’t succeed.

Whether you are responsible for advertising within your organization, a senior leader looking to improve your team’s performance, or on the agency side wanting to demonstrate the tangible business impact of true strategic marketing communications to your clients, this 8-week online program will help you develop a rigorous, systematic approach to defining goals, effective targeting and method for creating insight-driven messaging.

More details here: Advertising and Marketing Communications Strategy

Chief Digital Officer Program: Leading Transformation

The long-term benefits of digital transformation are pushing companies to seek visionary chief digital officers to overhaul legacy systems and anticipate technological shifts. The Chief Digital Officer Program: Leading Transformation has been designed to prepare digital executives to lead the future.

This 16 week program was created to bring world class experts to students in a format designed for busy executives.

More details here: Chief Digital Officer