Rocket Science Consulting is Kellogg Professor Kevin McTigue’s external speaking and consulting practice. Key topic areas generally include; Marketing and Go-To-Market Strategy, Advertising Strategy, Generative AI and Machine Learning, Customer Experience and Practical Journey Mapping. Most frequent engagements are corporate retreats, keynotes, workshops, short consulting projects, and corporate training initiatives.
Professor McTigue’s background includes over a decade of award-winning teaching at the Kellogg School of Management paired with many years in digital consulting, brand management and advertising. It is in this combination of real world experience and academic research that practical value is created.
Past clients of Rocket Science include a wide range of businesses and challenges: fast-food, super-premium Scotch, B2B flooring, non-profit, CPG, private equity, consulting and even law firms. You can reach Kevin here or find him in Kellogg’s Degree or Executive Education programs.
teaching
Overview of the MBA classes and Executive Education opportunities for prospective students