Rocket Science Consulting is Kellogg Professor Kevin McTigue’s external speaking and consulting practice. Key topic areas generally include; Marketing Essentials, Advertising Strategy, Generative AI and Machine Learning, Customer Experience and Practical Journey Mapping. Most frequent engagements are corporate retreats, keynotes, workshops, short consulting projects, and corporate training initiatives.
Professor McTigue’s background includes over ten years of award-winning teaching at the number one marketing school in the world, the Kellogg School of Management, with prior work in digital consulting, brand management and advertising. It is in this combination of real world experience and academic research that practical value is created.
Past clients of Rocket Science include everything from a large U.S. national fast-food chain and a 200 year old Scotch brand to private equity and law firms. You can reach Kevin here or find him in Kellogg’s Degree or Executive Education programs. Or purchase one of the books he’s authored or co-authored.
teaching
Overview of the MBA classes and Executive Education opportunities for prospective students